AS REDES SOCIAIS ESTÃO SUBSTITUINDO OS JORNAIS? TODA INFORMAÇÃO VEICULADA NAS REDES SOCIAIS TEM CREDIBILIDADE?
Em uma sociedade cada vez mais imediatista como a que vivemos, consumir o chamado “jornalismo de manchete” se tornou um hábito comum. Nas redes sociais, os usuários se deparam diariamente com uma enorme quantidade de informações sobre os mais variado assuntos. Mas quanto desse conteúdo é realmente absorvido?
Impactado pelo advento das redes sociais, o jornalismo do século XX precisou se reinventar para sobreviver. E no processo de adaptação do jornalismo ao ambiente digital, uma nova categoria de produção surge: o marketing de conteúdo.
A segunda edição do JornalCast explora a complexa relação entre jornalismo e redes sociais e como as técnicas de produção jornalística têm otimizado os resultados das novas campanhas de marketing.
Se preferir, você pode escutar nosso podcast via Spotify.
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Tenho orgulho de fazer parte da equipe Jornal Jr.
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