Você já ouviu falar de áudio marketing? Áudio marketing é a utilização de recursos sonoros para a produção de conteúdo na internet: podem ser audiogramas, podcasts, posts em áudio e até mesmo os “assistentes pessoais”.
O áudio marketing é uma das tendências do marketing digital e é sobre ele que falamos neste episódio do JornalCast. De acordo com dados da Voozer, 83% dos usuários não lêem tudo aquilo que gostariam na internet devido a grande quantidade de conteúdo.
Em contrapartida, outra pesquisa mostrou que 34% dos usuários escutam produtos sonoros (como podcasts, por exemplo) até o fim. Portanto, o áudio pode ser um diferencial para o seu negócio.
Ouça o episódio e conheça mais sobre essa estratégia que vem encantando cada vez mais empresas que desejam inovar seus canais!
Se preferir, você pode ouvir nosso podcast via Spotify.
Compartilhe o nosso conteúdo:
Tenho orgulho de fazer parte da equipe Jornal Jr.
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